How to customize sitemap locales!
Depending on your locale you’d see the word Cookies in English, French or German (I used a translator for these :D)
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In theory you should be able to apply this concept to the main navigation.
Here’s a list of the locale’s:
There’s a blurb on Titles here (scroll down to “Titles and Title”):
In theory you should be able to apply this same concept to the Sub Area elements which are underneath Area –> Group –> Sub Areas (which are Sales Marketing Etc.)
Here’s the SubArea XML definition: